6 years ago, if you told me to focus on a single goal day in and day out, I probably would have laughed at you.
As East Cobb Chiropractic’s 1 year anniversary approaches in just a few weeks, an Upper Cervical Chiropractic office in the East Cobb neighborhood of Marietta, GA, tonight for some reason got me thinking on this newfound grit and hunger I’ve developed over the past 1–2 years. Maybe it’s because I want my vision to come true, badly. For that, I’m willing to do whatever it takes — even if it’s my sanity.
I’m not sure where the past almost year went to be honest. Between immediately picking up a 2–3 days a week associate chiropractor position elsewhere and focusing/brainstorming for my own business around the clock, the year seems to have flown by.
I opened ECC about 2 weeks prior to the COVID 19 pandemic hitting the fan. Initially, I had all kinds of marketing and advertising events planned. As a matter of fact, soon after graduating from Life University in the Fall of 2019, I began the process of building my own empire. In just a few short months after graduating, my family and I had a long overdue intercontinental vacation planned that would last for 2–3 months. We travelled to Dubai, India, and Mexico (the latter for my cousin’s wedding). Although the trip was long overdue and much needed, I took my work with me. Wait, rewind for a second.
Before we left, I knew I needed to create a few things before leaving: an LLC, a website, a business occupational tax certificate, and most importantly — funding. I started off with a gracious line of credit, $10K, from my dad and a credit card checked out in my name for as much as they would give me at 0% APR for the first year. I ended up getting $15K. Within a few months, I maxed it out. F@$%.
So, while in India, I emailed my website development team back and forth with updates. I ended up communicating with them with a mobile hotspot device most Indians tend to use in India. Yay, 3G internet! There finally came a time where I let the team do their work and I officially began my vacation.
Fast forward coming back from Mexico in January of 2021 and I went balls-to-the-wall crazy. Every single day it was something. From getting marketing material designed and made to perfecting my website to ordering thousands of dollars worth of equipment to buying a van and wrapping it to connecting with people, I was doing it all — solo. In March, I opened my “doors” (I sub-lease a space). 2 weeks after that, COVID-19 hit and my plans came to a jolting stop.
I immediately knew I had to pivot, otherwise my doors would close and worse — my credit card would begin accruing interest sooner than expected. By the way, did you know that your credit score drops even if you are making the monthly minimum payments?!
At the same time, I began growing a distaste for my website development team. I’m a picky person and I need things done a certain way. Around April, I picked up 2–3 shifts at the Joint Chiropractic after much hesitation. I’m not a fan of their business model and treatment style, but I see how they help the vast majority of people. Long story short, I met a person who knew digital advertising. Today, we’re good friends and he’s been a guiding individual in terms of the digital space. I paid the termination fee in my contract with the previous website dev. team and ended it early. My friend and patient from the Joint came through and began helping me.
From there, I created a new website (a new lady I met via my friend at the Joint). She’s also a one-woman team. I paid again for a new website. She got everything set up for me and we again started up in the digital space. Simultaneously, I began to learn how to do SEO and minor website design on my own. I read a lot on it. I confirmed things with my friend. He jokingly told me that if I ever fail in Chiropractic, he’ll hire me in the digital space cause of my autodidacticism. Today, I continue to do all of my blogging and designing. I recently hired a new agency to run ads and such now.
Today, I also have a handful of patients that are self-pay because they understand the value. I’m naturally gifted in communicating and being expressive. I thank my lucky stars for that every day. Recently, I went in network after much thought and discussion. While my goal is not to chase the insurance panels because they refuse to pay our worth, I went in network with a few because I know there are people who would love to use their insurance. My community needs a better form of care and I will be the one to provide it.
I’d be lying if I said I didn’t question myself, my goals, and my vision every night. As I’m getting older every year, I think about my lack of personal life. It’s actually non-existent and I’m certain I’m awkward now. But, I know the old me, the fun, care-free livin’ one, and he’s hiding within. There are nights I go to bed depressed, angry, and happy. To counter that, I have some of the most amazing friends and family. They are there for me when I need them. They listen. We rant. We joke. It’s a hodgepodge of feelings. I’ve resided in God a bit more these days. I pray every morning even if it’s lighting a candle and saying “what’s up” to Him. See, the entrepreneurial spirit demands a lot and you have to fall in love with the process. The process includes a wide range of emotions. Naturally, I’m a high-functioning person who does a lot at once and doesn’t stop until I’m physiologically wiped. I’m a late-bloomer perfectionist — a double-edged sword. Everyone wants to be rewarded, with or without applause, for their efforts. My friends tell me my day will come. My ad agency that I work with tell me, I’m different and that I’m not an ordinary doctor. I take comments like these as a “reward” for my efforts. It keeps me going.
Between working 2–3 days at the Joint as a generalist and remaining at my own business as a specialist, I’m convicted that my newfound grit to thrive won’t let me down. I have a supportive system that’s deep. My vision for East Cobb Chiropractic grows beyond the four walls of a 115 square foot space. There are many people to serve. There’s an idea to bring alive. Lastly, there are people to teach. We’re only getting started.
Happy 1 Year Anniversary, ECC. We’re going to make this work.